SEA Expo 2025German Exhibitors NIYU EVENT PRODUCTION

NIYU EVENT PRODUCTION

Booth number: 3B380
niyu.de/en/

About us

We Don’t Just Produce Events. We Engineer Spectacle.

At NIYU Event Production, we make the impossible feel effortless—and unforgettable. Based in Germany and operating worldwide, we bring bold visions to life with precision, creativity, and unmatched technical firepower.

From global brand experiences to major sports moments. From corporate keynotes to breathtaking opening ceremonies.
We design and deliver high-impact productions that move audiences and make headlines.

Think big? We think bigger.
Product launches, roadshows, user conferences, massive trade shows, studio broadcasts, press events, and large-scale live shows—we’ve brought them to life in over 32 countries and counting.

Every project we touch is built with German precision and efficiency—because we believe world-class events demand world-class execution.

With 20+ years of experience and 650+ projects under our belt, we’re not just another production company.
We’re your elite task force—strategists, engineers, creatives, and logistics pros—built to deliver under pressure and exceed expectations.

NIYU is Built Different.
While others scramble, we scale. While others outsource, we own it.
Our fully integrated team delivers end-to-end production that’s agile, precise, and always on point—on time and on budget.

💥 And the industry’s paying attention.
We’re proud to be the 2025 German BrandEx Award winners for “Best Event Execution” with our boundary-pushing work for the RIOT Games Arena in Berlin.

You don’t hire NIYU to play it safe.
You hire us to break barriers, wow crowds, and deliver the extraordinary—made with German precision, built to impress.

🚀 Let’s make something legendary.


BMW at CES 2019 – Vision Meets Immersion Following the World Flight debut, BMW unveiled its visionary vehicle at CES 2019 in a custom-designed environment built for maximum impact. NIYU engineered the full experience from concept to execution. The space featured floating holograms, integrated LED screens, and an immersive 360° projection simulating natural sunlight through sculpted ceiling facets — a bold creative and technical challenge, flawlessly mastered by the NIYU team. Visionary design. Immersive tech. 100% NIYU precision.

High-Tech, High-Impact- Hyundai took the spotlight at the International Motor Show (IAA) in Frankfurt. NIYU led the full technical planning, tendering, and on-site management for video, audio, lighting, and IT — including the press conference setup. The challenge: complex rig load distribution above the stage. The solution: a custom-engineered pre-rig system, developed with the technical partner to optimize hall hanging points. The Setup: 600+ LED pixel cubes, 195 LED modules, 66 displays, 41 speakers, 1,100 meters of truss, and 600+ lighting fixtures — all seamlessly integrated by NIYU. Bold tech. Flawless execution. 100% NIYU precision.

BMW at the IAA – 15,000 sqm of Innovation in Frankfurt. At the world’s largest car show, BMW took center stage with a 15,000 sqm stand that redefined automotive presentation. A groundbreaking fusion of tech and design: giant LED walls, kinetic ceiling panels, seamless LCDs, interactive displays, and a full driving track brought BMW’s vision to life — all planned, integrated, and delivered by NIYU’s full-scope technical services. No scale is too ambitious for NIYU — engineered to impress.

BMW CES25 – A Super-Sized Experience- To showcase its groundbreaking infotainment system, BMW scaled its vehicle interior to 12:1 — transforming the driving environment into an immersive world for 150 live guests. NIYU engineered the full technical concept, including the construction of a massive dashboard that preserved perfect visual perspective from every angle. Immersive storytelling, bold scale, flawless precision — 100% NIYU.

Merck KGaA – 350th Anniversary Celebration For Merck’s 350th anniversary, one of the largest dome tents ever built became the stage for an unforgettable celebration. The highlight: a spectacular ceremony with 900 guests and the Deutsche Philharmonie Merck. NIYU provided full technical consulting and management across lighting, audio, video, EDP, broadcast, and livestream — featuring a 360° projection and immersive sound with 25 projectors, 30 cameras, and 253 intelligent lights. No dome projection is too big for NIYU — go bigger and better, engineered with precision in Germany.

Audi Global Dealer Event – Designed and Delivered by NIYU- Over four weeks, NIYU created a fully immersive brand experience for Audi’s global dealer network, unveiling the future of the portfolio in spectacular fashion. The event featured integrated media workshops, a high-impact product show with kinetic lighting, immersive sound, HDR LED displays, and an exclusive dinner setting for 250 guests. Precision planning. Next-level execution. 100% NIYU.

Riot LEC Finals – Malmö, Sweden - Award-winning production management by NIYU for Riot Games: from a show-stopping opening ceremony to seamless multi-language host setups for the global livestream. Full technical scope delivered — rigging, lighting, audio, OB van, and set construction. No challenge is too big for NIYU.

BMW Vision iNEXT World Flight – A Flying Showroom. In a world-first campaign with Lufthansa Cargo, BMW transformed a Boeing 777F into a high-tech flying showroom. NIYU engineered and delivered the full technical integration — seamlessly merging event tech into the aircraft’s interior with fast turnarounds between flight and show mode, ensuring flawless execution in the skies. No idea is too bold for NIYU.

Riot Games Arena Berlin – Engineered and Built by NIYU. In under 9 months, NIYU planned, engineered, and delivered the all-new esports mecca: the Riot Games Arena in Berlin — including all permits. A world-class venue packed with cutting-edge tech, immersive fan zones, and dynamic digital features like the EMEA Esports Hall of Fame and caster viewing areas. No time is too challenging for NIYU.

UEFA EURO 2024 Qualifying Draw – Frankfurt, Germany. Directly awarded by UEFA, NIYU delivered full-scope technical services for the prestigious draw — including rigging, lighting, sound, video, and stage management. A custom roof-mounted audio absorber was engineered to ensure crystal-clear sound throughout the venue. No audio or video problems with NIYU.

Address

NIYU EVENT PRODUCTION
Ringbahnstr. 12
12099 Berlin
Germany

E-mail: production@niyu.de
Phone:  +49 30 84710869-0
Internet: niyu.de/en/

Contact person:

Mike Doerfling
Managing Partner
E-mail: mdoerfling@niyu.productions
Phone: +49 152 54117280

Oleksandra Ilina
Senior Producer
E-mail: oilina@niyu.productions
Phone: +49 1515 7487419

Thomas Hofmann
Managing Partner
E-mail: thofmann@niyu.productions
Phone: +49 151 17108091

Products & Services

Consultancy

NIYU Services

Precision-Engineered Event Production
Built by German technical minds. Designed to outperform.


1. Turnkey Technical Event Production

📌 From First Sketch to Flawless Execution.

We don’t just produce events—we engineer entire ecosystems. With NIYU, you get a team of engineers, production leads, and logistics experts who anticipate every variable long before it becomes a problem.

  • Fully integrated technical event planning & delivery

  • Venue, vendor & infrastructure orchestration

  • Complex corporate, sports & experiential productions

  • Smart sustainability woven into every technical layer

🧠 Built with German expertise. Delivered with zero margin for error.


2. Complex & Immersive Installations

📌 Where Engineering Meets Emotion.

Our team transforms creative visions into technically robust realities. We blend bold design with bulletproof systems, creating immersive environments that work as beautifully as they look.

  • Advanced AV, media & interactive installations

  • Themed environments with engineered precision

  • XR, real-time media, and LED tech integration

  • Long-term & mobile technical infrastructures

🔧 Engineered to impress. Powered to perform.


3. Studio & Broadcast Engineering

📌 Broadcast-Grade Builds. Lightning Fast.

Whether it’s a temporary control room or a permanent studio, we design, engineer, and install studio environments that set the standard in speed, stability, and scalability.

  • Studio engineering for TV, digital & livestreams

  • Set construction, lighting grids & tech backbone

  • End-to-end AV signal flow & integration

  • Fast-track builds with precision commissioning

🎥 Studio excellence. German-built. Globally ready.


4. White-Label Production for Agencies

📌 Your Idea. Our Engineering. 100% Invisible.

Agencies trust NIYU to quietly execute the impossible. Our technical crew operates behind the curtain, making sure your vision unfolds exactly as imagined—without compromise or credit.

  • Full white-label engineering & execution

  • Modular teams of top-tier German tech experts

  • Risk-managed delivery & compliance

  • Complete discretion, zero visibility

🛠️ The muscle behind award-winning agencies.


5. Technical Direction & System Design

📌 High-Complexity? High-Confidence.

Our engineers don’t wait for problems—they eliminate them before they exist. From CAD to real-world rigging, we build systems that just work—even under extreme pressure.

  • CAD, 3D planning & virtual simulations

  • Rigging, staging & load-bearing design

  • Custom AV system architecture

  • Hands-on technical direction & show calling

⚙️ Engineered four steps ahead. Always in control.


6. Feasibility & Project Engineering

📌 If It Can Be Done, We’ll Make It Work.

We turn bold concepts into buildable, efficient, and scalable projects. From pre-visualization to final delivery, we bring the clarity, structure, and tech intelligence that keeps everything on track.

  • Feasibility, structural & risk assessments

  • Cost/value optimization & risk mitigation

  • Integrated project & resource planning

  • Scalable tech innovation applied strategically

📐 Built to spec. Refined beyond expectations.


7. Health, Safety & Structural Compliance

📌 Safety Is Not a Department. It’s Built Into Our Code.

Our German engineering mindset leaves nothing to chance. We embed safety, structural logic, and compliance into every blueprint—because excellence only works when it’s secure.

  • Certified HSE & compliance integration

  • Structural approvals, documentation & oversight

  • Emergency and crowd safety engineering

  • Eco-conscious safety strategies

🛡️ Precision-safe. Regulation-proof. Always ready.


Why NIYU?

🔹 German Engineering at Its Core – Built by production experts who live and breathe technical excellence.
🔹 Beyond Production—We Solve Problems You Haven’t Seen Yet
🔹 Trusted Globally, Operated Locally – 32+ countries, zero failures.
🔹 Execution Without Excuses – Because in our world, the margin for error is zero.


🚀 NIYU isn’t built for basic. We’re engineered for excellence.
Let’s design the impossible—and deliver it flawlessly.

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