BMW CES25 – A Super-Sized Experience- To showcase its groundbreaking infotainment system, BMW scaled its vehicle interior to 12:1 — transforming the driving environment into an immersive world for 150 live guests. NIYU engineered the full technical concept, including the construction of a massive dashboard that preserved perfect visual perspective from every angle. Immersive storytelling, bold scale, flawless precision — 100% NIYU.

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